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Research Perspectives Archive

Rusty's article is also available in a printable PDF format (see below).

October 2005

Our Five Factor Equity Model
A systematic approach to evaluating the stock market

There are a variety of investment decisions we need to make when building diversified portfolios. The most important is first determining the most appropriate asset allocation for our clients depending on their unique considerations including objectives, time horizon, risk tolerance, cash flow and many other factors.

The definition of “asset allocation” is basically the mix of stocks, bonds, cash and alternative investments to achieve a desired objective. By “appropriate”, we essentially mean the level of risk (generally defined by volatility) that is suitable for each client’s particular situation. There is no reason to take on more risk than is necessary to achieve your financial goals, particularly if an adverse outcome could materially change your financial condition and jeopardize that goal. Conversely, you don’t want to avoid a certain amount of risk that is necessary to achieve your goals and risk falling short.

The basic (or neutral) asset allocations that we use for growth, conservative, and balanced investors are a blend developed from a combination of academic studies, industry practices, and our own experience. One common element is the importance of investing in the riskiest, yet highest returning, asset class: stocks. To achieve long-term real (after inflation) growth in one’s investment account, investing in stocks is critical. In our diversified, all-weather portfolios, having some dedicated equity exposure is essential. Even the most conservative investors should arguably have some equity exposure to help maintain some long-term purchasing power.

Once we have made the basic asset allocation determination for a client, we need to make several more decisions:

  • First, we must decide how we will adjust our neutral asset allocation, based off our market outlook and concerns. In other words, based on our outlook, do we favor stocks a bit more or a bit less? Bonds? Cash? Alternatives?
  • Second, within our stock or bond allocations, we must decide how to tilt the complexion of those holdings. For instance, within stocks, we look at international versus domestic holdings. We also examine equity style considerations such as value versus growth stocks as well as our preferences for company size such as large-cap stocks versus mid- or small-cap stocks. We also consider whether there are particular economic sectors (i.e. energy or technology) that we particularly want to overweight or underweight.
  • Third, once this is accomplished, we want to select those managers and funds that best match those market exposure preferences, as well as have the ability to pick the best securities within those market exposures. For example, among mutual funds that focus on domestic large-cap growth stocks, which ones have the market exposures (style/size/sector considerations) that we desire, as well as have managers with the capability to display above-average stock selection skills.

This last decision — picking mutual funds — is what we spend most of our time doing. That said, we have a systematic, disciplined process to help us with the asset and sub-asset allocation decisions. While the process has many formal quantitative elements, there are also many informal inputs, such as “watercooler” chats where our analysts bounce their views off one another, or internal e-mails where they pass along their recent favorite articles. Plus, in the course of our due diligence on mutual funds, we have daily conversations with some other of the best and brightest minds in the industry.

Five Factor Equity Model
Once a month, we package this information into a simplistic one-page report that we share with our clients: The Five Factor Equity Model. It is used to synthesize our views on the stock market into an easy to read (we hope!) format. This view should be consistent with how we are actually allocating the equity portions of client portfolios. I’d like to briefly describe what each factor is, how we “build” our outlook on each one and why each is important.

Earnings
It is often stated that stock prices follow corporate earnings. Over time, that is definitely the case. But, the relationship between earnings and stock prices isn’t quite that simple. Over shorter time periods, earnings expectations often drive stock prices, not actual earnings. A stock that disappoints its earnings expectations, even if the growth rate is still high, will often suffer in price.

For instance, a stock that shows an earnings growth rate of 20%, but was expected to grow even faster, will often perform much worse in the near term than a stock that just announced earnings growth of 15%, when it was expected to grow slower. The rationale is that investors will now “readjust” each company’s stock price respectively to incorporate the new information (i.e. lowering the price of the company that “disappointed” and raising the price of the company that came in with a positive “surprise.”)

Absolute rates of growth, stability of growth, earnings guidance, the growth rate of the growth rate, and other derivatives of earnings are all factors that may move stock prices and there are investors who make decisions on each variable.

We formally collect data from a variety of sources on earnings expectations for the upcoming quarters and years. The level and trend of earnings are the critical numbers we watch. We then overlay that data with the information we collect from our own observations and conversations. Strong and/or rising earnings growth is attractive; weak and/or decelerating earnings growth is unattractive.

Valuations
No matter how attractive a company’s or security’s fundamentals (ability to make money) are, if the security isn’t priced right, it’s not easy to extract a competitive return out of the investment. Valuations matter. Prices paid matter. The return going forward depends on the starting valuation. In its simplest terms, think of a stock with a dividend of $1/share. If you purchased the stock for $10, your dividend yield is a juicy 10%. But if you paid $20, your yield drops to 5%. As value manager Scott Black often says: “Value will out.”

There are many different valuation ratios to look at. The list includes price over earnings (P/E ratio), price over book value (P/B), price over sales (P/S), and dividend yield (Y/P). One can also look at historical measures or at expected future fundamentals.

We look at a variety of valuation measures. Not only do we look at the absolute level, but also the trend of valuations. High valuations and/or decreasing valuations are negative; low valuation and/or rising valuations are positive.

Interest Rates
There are many interest rates to look at when determining the market environment for stocks. First, there are short-term rates like the Fed Funds rate. A lower rate, and/or a decreasing rate, is positive for the stock market. For starters, low interest rates support stock market valuations by making higher valuations more competitive (to fixed-income investments), but lower interest rates also suggest more liquidity into the economy and markets. The level and trend of longer maturity interest rates also carry the same message.

The relationship between short and long maturities is also important. If the gap is wide, with the longer maturities yielding a lot more than shorter maturities, (a steep yield curve), that is generally seen as a positive for the economy and market. One reason why, is that under this environment, financial service firms, such as banks, earn more interest on their (generally long-term) loans than they have to pay in (short-term) interest to attract deposits, and thus are better able to support lending activity which stimulates the economy.

If the yield curve is flat (little difference between short and long term rates), or worse inverted (short rates higher than long rates) that is not a plus for the stock market.

Yet another interrelationship that is important is the yield difference between (high-credit quality) government bonds and (lower quality) corporate bonds. The level and trend of this spread can say a lot about the current economy and the risk appetite of investors in the marketplace. A low and/or rising spread is unfavorable, while a high and/or contracting spread is favorable.

Sentiment
Sentiment is used as a contrarian indicator: in short, when everybody is bullish, who is left to buy? When that is the case, all else being equal, it is better to be defensive on a market, rather than looking for fresh investments. That is the basic concept behind most contrarian investing.
Another concept I learned many years ago is that “the markets (almost) always move in the direction that causes the most pain.” Following this simple rule, may often result in some uncomfortable investments (at first), but it can save you from plenty of investment pain later.

We monitor a variety of measures on this factor as well. We will look at everything from investor surveys, to “smart money polls,” to insider activity, to the technical condition of the market. Sentiment is not necessarily a very useful long-term factor for determining future stock market returns, the way earnings and valuations are, but it can be excellent for shorter, more tactical types of investment decisions.

Liquidity
Liquidity is a catch-all for a variety of indicators that try to measure the supply and demand forces that effect individual securities. Some liquidity measures can overlap with our previous

factors, such as interest rates (low interest rates often help spur fresh investments) and sentiment (investors’ cash levels often capture their sentiment, but also indicate their ability to buy new securities). A variety of technical indicators can also be monitored to try and capture liquidity trends. Government spending can also be a liquidity consideration. As with sentiment, liquidity is often THE answer to determining short and intermediate term market direction until the fundamental earnings and valuations prevail.

The last step in this process is to weigh all of these factors together (admittedly subjectively rather than by any numerical formula) to determine our overall outlook for the stock market.

Sincerely,


Rusty Vanneman, CFA
Director of Research
Co-Portfolio Manager


 

If you prefer, Rusty's article is also available in a printable PDF format. The PDF will open in a new window. You will need Adobe Reader to view this document - click here to Download Adobe Reader.

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